Hill Bottom Properties, an upscale real estate developer in Ethiopia specializing in luxury residential and commercial properties, commissioned me a series of strategic billboard designs to promote their newest development projects in Addis Ababa.
The campaign aimed to capture the attention of upper-middle-class property buyers and investors while establishing Hill Bottom Properties as the premier choice for modern Ethiopian living.
1, Cluttered real estate advertising landscape in Addis Ababa
2, Need to differentiate from competitors' traditional billboard approaches
3, Challenge of communicating luxury and quality in a single glance
4, Requirement to be effective in both day and night viewing conditions
5, Necessity to balance local cultural elements with modern luxury appeal
6, Limited time to capture viewers' attention in high-traffic areas
Impactful Design
Created eye-catching billboard graphics that highlight the luxury and exclusivity of Hill Bottom Properties, using bold visuals and compelling messaging.
Strategic Placement
Identified high-traffic locations for billboards to maximize exposure to the target audience, ensuring greater reach and engagement.
Consistent Branding
Developed a cohesive visual identity that aligns with the company’s values and mission, ensuring all marketing materials convey a unified brand message.
Campaign Results
- Increased property inquiries by 25% during the first month
- Generated significant social media engagement through billboard photography
- Successfully differentiated Hill Bottom Properties in the luxury market segment
