Enyew Construction PLC, a leading construction firm based in Addis Ababa, Ethiopia, sought to revitalize their brand identity to reflect their growth and commitment to excellence in the East African construction sector.
The company, with over 15 years of experience in commercial, residential, and infrastructure projects, needed a visual identity that would position them as a modern, reliable, and innovative construction leader.
1, Outdated visual identity that didn't reflect the company's current scale and capabilities
2, Inconsistent brand applications across different touchpoints
3, Lack of visual distinction from competitors in the Ethiopian construction market
4, Limited brand recognition beyond local markets
5, Need for a bilingual brand system that works in both Amharic and English
Unique Branding Strategy
Developed a distinctive brand identity that highlights Enyew Construction's unique touch of modernity, setting it apart in a crowded market.
Modern Visual Identity
Designed a modern logomark combining construction elements like steel nails with contemporary aesthetic.
Brand Applications
Designed a complete suite of business collateral including stationery, proposals, and project documentation & created a vehicle livery and construction site signage systems.
Also developed comprehensive brand guidelines ensuring consistent application across all touchpoints.
