As a designer passionate about creating meaningful visual identities, I had the opportunity to propose a logo for the Ethiopian Securities Exchange (ESX). This project marked the establishment of Ethiopia’s first-ever securities exchange, a pivotal institution aimed at driving economic growth and fostering financial inclusivity.
The goal of this logo proposal was to design a visual identity that communicates trust, progress, and innovation—values at the core of ESX’s mission. The logo needed to reflect the dynamic and transformative role the securities exchange plays in modernizing Ethiopia’s financial landscape.
Symbolism:
The logo incorporates abstract shapes inspired by the interconnectedness of markets. The design also symbolizes growth, stability, and the flow of capital.
Color Palette
A combination of blue (representing trust and professionalism) and green (symbolizing growth and prosperity), paired with neutral tones for balance.
Typography
Clean and modern typefaces were chosen to convey professionalism, transparency, and forward-thinking values.
Scalability
The logo was designed to be versatile and effective across digital platforms, print materials, and official documentation.
Dynamic Arcs
Representing the exchange of value and the circular flow of capital in the economy.
Modern Aesthetic
A sleek and professional look to establish ESX as a trusted, world-class institution.
Reflection
The logo proposal for ESX was an exciting challenge that allowed me to combine creativity with strategic design thinking.
Crafting a visual identity for such a monumental organization was an honor, and the process deepened my understanding of how branding can shape
perceptions and inspire confidence.
