I had the exciting opportunity to design the logo for Zuret Addis Magazine, a publication that explores and celebrates the rich culture, lifestyle, and stories of Ethiopia. The name “Zuret,” meaning to look around or to visit in Amharic, served as the inspiration for crafting a visual identity that embodies curiosity, discovery, and connection.
The goal of this project was to create a logo that reflects the magazine’s mission: to guide readers on a journey of authentic exploration, showcasing the vibrant experiences and undiscovered gems of Ethiopia. The design needed to feel modern and dynamic while maintaining a sense of cultural authenticity that resonates with the Ethiopian audience.
Color Palette
A vibrant mix of warm hues (representing Ethiopia’s cultural warmth and vibrancy) paired with earthy tones to ground the design in authenticity.
Typography
A clean and contemporary modern typeface.
Designing for Zuret Addis Magazine was a deeply rewarding experience. I wanted to create an identity that not only captures the magazine’s mission but also invites readers to embark on their own journeys of exploration. The final design balances cultural pride with a modern aesthetic, ensuring the logo resonates with a wide audience.
